Crescent Electric Supply cements themselves as “Distributor of Choice” in partnership with Parspec
San Mateo, CA and East Dubuque, IL – Crescent Electric Supply (CESCO) and Parspec, Inc. are excited to announce a groundbreaking partnership to implement Parspec’s AI-driven procurement platform within CESCO’s 150+ branches across 29 states.
This collaboration is set to revolutionize CESCO’s operations by optimizing product selection, streamlining quoting workflows, and enhancing project documentation. The partnership is designed to accelerate project timelines, elevate deliverable quality, and provide an unmatched customer experience to drive business growth.
CESCO’s commitment to innovation and its focus on leveraging digital solutions to drive business value make Parspec an ideal partner. “The Parspec platform allows our project and quotes team to turn around RFQs and supplemental submittal packages 80% faster than legacy systems,” said Nate Johnston, Director of Construction at CESCO. “Our timely and professional response enables our customers to make better and faster decisions, positioning CESCO as the distributor of choice.”
Parspec’s platform leverages proprietary NLP and computer vision technologies to create an extensive catalog of lighting and electrical products available in the U.S. market. Its dynamic database hosts millions of products and associated attributes, accessible through an intuitive web application. This allows CESCO to identify products from preferred suppliers that align with project design specifications and other requirements, empowering users to deliver superior quotes and project documentation in record time.
“CESCO’s storied history as a leader in the electrical distribution space has provided our team with invaluable insights to deliver innovative, best-in-class software solutions for the industry,” said Forest Flager, CEO and co-founder of Parspec. “This partnership marks a significant milestone for Parspec, and we’re excited to deepen this relationship well into the future.”
Nate Johnston, who also leads change management initiatives at CESCO, is overseeing the broader rollout of Parspec’s solution. He attributes the early success of the implementation to the platform’s ease of use, its proven value, and the thoughtfulness of Parspec’s team. “The Parspec team’s flexibility in providing both virtual and on-site training, coupled with CESCO’s top-down alignment on technology adoption and process management, has eased many of the challenges commonly associated with enterprise change management,” Nate noted.
Looking ahead to 2025, Parspec and CESCO are excited to continue expanding the platform’s implementation across all CESCO districts. Parspec remains committed to developing solutions that drive meaningful business outcomes for partners like CESCO.
About CESCO
Crescent Electric Supply Company, founded in 1919 by Titus B. Schmid in Dubuque, Iowa, has grown from a single-location electrical supply company into one of the nation's leading electrical distributors. Originally created to address supply chain inefficiencies for electrical contractors, Crescent has expanded to over 150 branches across 29 states while staying true to its mission of providing top-quality products, expert project support, and dependable delivery services. Recognized as a Top 10 Electrical Distributor, Crescent is a trusted partner across industries, offering innovative solutions to meet the evolving needs of its customers. With a rich history rooted in family values, dedication to customer satisfaction, and a forward-looking approach, Crescent Electric continues to play a vital role in powering America's electrical infrastructure.
Founded in 2021 and headquartered in San Mateo, California, Parspec is at the forefront of transforming the construction materials market. Our cutting-edge AI platform empowers distributors and sales agents with advanced tools and workflows for product selection, accurate quoting, and efficient submittal preparation - directly enhancing revenue, profitability, and operating efficiency. As a technology leader backed by prominent investors in deep tech and construction tech, Parspec is supporting business growth and setting new standards for innovation and performance in the construction industry.
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